Search Engine Optimisation

The term 'SEO' encompasses a broad set of measures used to enhance the readability, accessibility and indexing of a website in modern search engines. It involves optimisation of site design, content analysis, as well as off site promotion activities.

It's important to be aware that there are grey areas in SEO. Some less reputable SEO companies will take dangerous measures for short term gains in traffic... but ultimately, such measures are likely to be harmful and could actually get your website banned from the search engines... OrientPixel never uses such measures and will not engage in and shady practices, even if a client asks us to. There are no short cuts in SEO and it should always be considered a long term proposition.

Every client/website has different needs. Contact us to tell us your online goals and request an assessment from us.

As a guide to the very basics of search engine optimisation, we provide:

Setting up analytical software to carefully examine where your traffic is coming from and the keywords used to find your website.
Check the basic nuts and bolts of your website and hosting to make sure everything is running as it should be i.e. correct server headers are being produced, valid code is being served and basic measures are in place, such as a well crafted robots.txt file (most websites don't even have these fundamentals under control!).
A broad range of consultations are put into motion to examine the possibilities for content writing, link building, paid advertising opportunities, utilisation of your own advertising space (if required).
An assessment of the long term goals of your web presence and appropriate methods determined to achieve those aims.